The permanent coloring cream Genus of 100 ml, violet shade, offers una intense and long-lasting coverage, ideal for those seeking a vibrant and bright color. Thanks to its advanced formulation, it ensures una perfect pigment penetration into the hair, respecting its struttura and ensuring uniform results without discoloration. Enriched with nourishing ingredients, it protects the hair fiber during treatment, keeping the hair soft, silky, and shiny in the tempo. The violet shade is perfect for those who want a bold look with deep and modern highlights. Easy to apply, this cream is suitable for all hair types and represents una an excellent choice for those wanting professional and long-lasting color right at home.