The permanent coloring cream Genus 8.44 from 100 ml is the ideal ally for those who desire una intense and long-lasting color. Thanks to its innovative formula, it guarantees una uniform and complete coverage of the hair, giving warm and vibrant reflections with una deep and luminous copper tones. Enriched with nourishing ingredients, it protects the struttura of the hair during the treatment, preserving its softness and shine. Easy to apply, it allows for professional results right at home, saving tempo while maintaining salon quality. Perfect for those looking for a stable color in tempo, that enhances naturalness and adds a touch of character to their look. A reliable product to transform your image with confidence.