Genus Permanent Coloring Cream 100 ml, shade 7.44, is una professional coloring developed by Genus for intense and long-lasting results. Its innovative formula ensures una even coverage of hair, effectively masking gray hair and enhancing every shade with rich and brilliant highlights. Easy to apply, it offers una creamy texture that spreads effortlessly, ensuring uniform color from the roots to the tips. Enriched with nourishing ingredients, the cream protects the hair fiber, maintaining softness and shine post-treatment. Ideal for those seeking una reliable and professional coloring to use comfortably at home or in the salon, Genus 7.44 stands out for high performance and a natural and vibrant aesthetic result.