The permanent coloring cream Genus 7.29, 100 ml format, offers una intense and long-lasting color for a professional result at home. The advanced formula ensures una complete coverage of gray hair, giving warm and vibrant highlights thanks to shade 7.29. Enriched with nourishing ingredients, it protects the struttura of the hair during the treatment, maintaining softness and vitality. Easy to apply, it ensures una even color distribution and quick drying. Ideal for those looking for a stable and bright change of look, this product combines professional quality and practicality, enhancing the hair with rich and natural tones. Perfect for a salon-quality result without leaving home.