The permanent coloring cream Genus 7.14, packaged in convenient 100 ml bottles, is the ideal solution for those seeking una intense and long-lasting color. Thanks to its innovative formula, this cream ensures una perfect coverage of white hair and a uniform result, giving bright and natural highlights. Enriched with nourishing ingredients, it protects the hair fiber during the treatment, keeping hair soft and silky to the touch. Easy to apply, it is suitable for all hair types and offers una professional results even at home. Genus 7.14 represents una an excellent choice for those looking for vibrant color and una advanced care in one product.