The permanent coloring cream Genus 7.00, 100 ml bottle, offers una intense and even coverage for bright and vibrant hair. Thanks to its advanced formula, it guarantees una long-lasting color while preserving the natural softness and vitality of the hair. Ideal for those who want a professional result at home, this coloring allows for una easy application and effective pigment penetration, ensuring precise and fade-resistant shades. Enriched with nourishing ingredients, it protects the hair fiber during the process, minimizing damage. The shade 7.00, medium brown, gives a natural, shiny, and even appearance, enhancing every hair type. A perfect product for those seeking quality and reliability in a permanent color treatment.