The permanent dye cream Genus 7.0, packaged in a 100 ml bottle, is the ideal solution for those looking for a long-lasting and high-quality change of look. Formulated with selected ingredients, it guarantees una complete coverage of gray hair and una intense and even coloring. The creamy texture facilitates application, ensuring a natural and shiny result, without drying or damaging the hair fiber. Thanks to its long-lasting hold, it ensures stable color in the tempo, maintaining the brightness and vitality of the hair. Perfect for professional or home use, the dye cream Genus provides confidence and style for those seeking a reliable and high-performing product.