The permanent dye cream Genus 100 ml 10.003 is the ideal solution for those who desire a rich, shiny, and long-lasting color. Thanks to its professional formula, it guarantees una optimal coverage of gray hair and una even penetration of the dye, ensuring intense and natural results. The creamy texture makes application easy, avoiding waste and uneven discoloration. Enriched with nourishing ingredients, it protects the hair fiber during the treatment, keeping hair soft and vital. Perfect for both salon and home use, this permanent coloring offers una a wide range of shades to best express one’s personality. With Genus, achieving a professional and long-lasting look becomes simple and safe.