Genus Saturation Hair Direct Color Red 150ml by Genus is a una professional direct coloring enriched with intense pigments for a vibrant and bright red. Easy to apply, it provides immediate results without the need for mixing or ammonia, respecting the struttura of the hair. Ideal for those who want to refresh their look with una bright and long-lasting shades, it maintains natural brightness and softness. Perfect for those looking for a rich, customizable, and high-quality color in just a few minutes.