permanent ammonia-free keratin hair color. It is the result of a long and intense research effort by the laboratories of faipa cosmetics to achieve una technical innovation in the coloring range that takes into account the need to safeguard as much as possible the struttura of the hair and, at the same tempo, to achieve una coloring that meets the expectations of the most demanding hairdressers. It is una technical innovation as it is gentle on hair since it is free from the aggressiveness of ammonia. The struttura of the hair is protected and strengthened by the presence of keratin which provides greater compactness and resistance to traction, which translates, to the touch, into greater softness and smoothness.