But to keep hair healthy, shiny, and vital, it is important to take proper care of it. Starting with regular hair washing. The Aveda Men Pure - Formance™ Shampoo helps effectively remove all dirt, grease, and styling residues from hair and scalp. It gives a una feeling of freshness and cleanliness and ideally prepares the hair and scalp to receive further care and support the effects of the active ingredients contained.