Company Hold Styling Gel by American Crew. A hydrating gel that cares for hair and scalp and offers high hold. This molding gel can be used on all hair types and offers a strong, long-lasting hold. Its formula, enriched with vitamins, takes care of and hydrates the hair, exerting a light thickening action. Its finish is practically matte and its removal is very simple, since a quick wash will be enough to completely remove it from the hair. The result is an ultra-natural finish and perfectly fixed, full-bodied hair.