Hair Dye Alter Ego Technofruit Color 100 ml, shade 7/1, represents an innovative solution for those who want an intense and long-lasting color. Enriched with natural fruit extracts, this unique formula deeply nourishes the hair fiber, ensuring uniform coverage and extraordinary shine. Thanks to its delicate structure, it protects the hair during the coloring process, keeping it soft and silky. Easy to apply, it allows professional results even at home, with a cold and sophisticated color, ideal for those seeking elegance and modernity. Alter Ego Technofruit Color is perfect for enhancing every type of hair, ensuring rich color rendering and long-term hold.