Alter Ego Chromego Silver Maintain Color Refreshing Shampoo 300ml specifically formulated to give new life to blonde, gray or silver-dyed hair. Thanks to its advanced technology, it effectively neutralizes unwanted yellowish tones, enhancing bright and cold reflections. Its delicate texture cleanses while respecting the hair fiber, ensuring softness and hydration without weighing it down. Ideal for maintaining an intense and vibrant color for longer, it reduces the yellowing effect due to environmental factors and oxidative stress. Perfect for those who want a professional treatment at home, this shampoo helps preserve natural shine and give hair visibly healthier and silkier, making it an indispensable ally in color care.