If you’re looking for make-up and can’t decide between Gosh and Smashbox, this guide will help you understand the real differences between the two brands. We’ll analyze price ranges, best-selling products, specialties, and who each brand is best suited for.
Both brands are available on Qathu, with a wide selection and shipping to over 60 countries. Here’s an honest and detailed comparison to help you choose based on your needs.
The products we talk about
Positioning and product range
Gosh offers a wide range (over 300 make-up products) at affordable prices, focusing on essentials like eye pencils, lipsticks, foundations, and mascaras. Smashbox, with about 180 items, targets a higher segment, focusing on primers, professional foundations, and make-up sets.
- Gosh: ideal if you want variety and everyday make-up products
- Smashbox: preferred by those seeking professional performance and specific products like primers and high-coverage foundations
Price ranges: a real comparison
Gosh products range from about €6.69 (eye pencils) to €16.33 (liquid foundation). Some examples:
- Gosh Velvet Touch Eyeliner Gel 017 Rebel Brown 12 g: €6.69
- Gosh Dextreme Full Coverage Liquid Foundation 006 Honey 30 ml: €16.33
Smashbox starts from around €22 (mini foundation) up to over €60 (full-size foundation). Some examples:
- Smashbox Halo Tinted Hydrating SPF 25 12 ml: €22.03
- Smashbox Always On Foundation 30 ml L10W: €60.67
Strengths of Gosh and Smashbox
Gosh stands out for its variety of eye and lip pencils, liquid lipsticks, and foundations with hydrating and sun protection options. Smashbox is known for face primers, long-lasting foundations, and professional make-up sets.
- Gosh: products like Gosh Velvet Touch Vegan Waterproof Lip Pencil 016 Red and Gosh Boombastic Crazy Volumizing Mascara
- Smashbox: bestsellers like Smashbox Photo Finish Mattifying Liquid Face Primer 30 ml and Smashbox Studio High Coverage Liquid Foundation 30 ml Neutral Dark
Who is Gosh best for? And Smashbox?
Gosh suits those who want quality make-up on a budget, perfect for students, young people, and anyone wanting to try different products without spending too much. Smashbox is better for those seeking professional performance, long wear, and specific products for particular needs (like primers or high-coverage foundations).
- If you want to try many colors and textures without exceeding €20, Gosh is the easiest choice.
- If you’re looking for primers, make-up sets, or professional-grade foundations, Smashbox offers more advanced solutions, though at higher prices.
Summary comparison
| Aspect | Gosh | Smashbox |
|---|---|---|
| Price range | €6.69–€16.33 | €22.03–€60.67 |
| Best-selling products | Eye/lip pencils, liquid lipsticks, foundations | Face primers, foundations, make-up sets |
| Sizes | From 1.2 g (pencils) to 30 ml (foundations) | From 1.2 g (pencils) to 60 ml (sets/sprays) |
| Specialties | Wide range, essentials, vegan options | Primers, professional foundations, make-up sets |
| Who it’s for | Budget-conscious, those seeking variety | Those wanting professional performance and long wear |
| Number of make-up products | 303 | 179 |
Explore all Gosh and Smashbox collections on Qathu · Makeup Gosh (303)
Explore all Gosh and Smashbox collections on Qathu · Makeup Smashbox (179)
Frequently asked questions
Is Gosh cheaper than Smashbox?
Yes, Gosh products are more affordable compared to Smashbox, which is positioned in the mid-to-high price range.
What are Smashbox’s most popular products?
Face primers, long-lasting foundations, and make-up sets like the Photo Finish Primer are among the most well-known.
Does Gosh offer vegan products?
Yes, Gosh includes vegan options such as the Velvet Touch Vegan Waterproof Lip Pencil.
Which brand is better for those looking for high-coverage foundation?
Both offer high-coverage foundations, but Smashbox provides professional, long-lasting formulas, while Gosh offers more budget-friendly options.
Can I find both brands on Qathu?
Yes, both Gosh and Smashbox are available on Qathu with a wide selection of make-up products.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4QATHU. Prices and availability updated on 2026-10-22.