When it comes to oral hygiene, choosing the right brand can make all the difference in your daily routine. On Qathu, you'll find two main options: Concept and Epl, each with distinct features, prices, and target audiences.
On this page, we analyze the two brands in the oral hygiene category: positioning, real price ranges, specialties, and who they’re best suited for. You’ll find a comparison table, frequently asked questions, and the most popular products to help you decide wisely.
The products we talk about
Positioning and product range
Concept positions itself as a brand specialized in oral hygiene devices, offering a wide range including sonic toothbrushes (also for kids), replacement heads, and accessories. Epl, on the other hand, offers sets of manual toothbrushes, often with sports themes, designed for those seeking practicality and affordability.
- Concept offers 28 products in the oral hygiene category, including "Concept Sonic toothbrush with travel case Perfect Smile white ZK7010" and "Concept Sonic Toothbrush for Kids 5-9 Years Blue Zk6020".
- Epl offers 13 products, such as "Epl Set Duo Manchester City Toothbrushes 2 pieces" and "Epl Liverpool Set Duo Soft Bristle Toothbrushes Pink, 2 pieces".
Price ranges and available formats
Price differences between the two brands are clear. Concept targets those looking for mid-to-high range electronic devices or replacement accessories, with prices ranging from €8.67 (kids’ heads) up to €64.88 (sonic toothbrush with case). Epl stands out for affordability: manual toothbrush sets start from €3.45 to €5.40 for packs of 2.
- Concept: sonic toothbrushes, replacement heads (including multipacks), accessories.
- Epl: manual toothbrush sets with football team themes, ideal for families or fans.
Strengths and specialties of each brand
Concept focuses on technology and variety: sonic toothbrushes for adults and kids, specific heads (Sensitive Clean, Soft Clean), and accessories like replacement nozzles. Epl stands out with sports-themed sets, perfect for those wanting to add personality to their routine or needing multiple low-cost toothbrushes.
- Concept: solutions for the whole family, including products for kids aged 1-5 and 5-9 years.
- Epl: practicality and low price, with designs dedicated to fans of teams like Manchester City, Liverpool, Chelsea, Tottenham, and more.
Who is Concept best for? And Epl?
If you’re looking for an advanced device for daily oral cleaning, or want a sonic option even for the little ones, Concept is the best choice. If you simply want to refresh the family’s toothbrushes, spend little, and maybe pick your favorite team’s set, Epl is the most practical solution.
- Concept: suitable for those wanting technology, dedicated replacements, and kids’ products.
- Epl: ideal for families, travelers, or anyone looking for affordable, themed manual toothbrushes.
Summary comparison
| Aspect | Concept | Epl |
|---|---|---|
| Price range | €8.67 - €64.88 | €3.45 - €5.40 |
| Best-selling products | Perfect Smile sonic toothbrush, replacement heads | Manual toothbrush Duo sets (Manchester City, Liverpool, Chelsea) |
| Available formats | Single, multipack (heads), travel case | Sets of 2 toothbrushes |
| Specialties | Sonic toothbrushes, replacements for adults and kids | Manual toothbrushes with football team themes |
| Who it's for | Those seeking technology, families with kids | Budget-conscious, fans, large families |
| Product availability | 28 products in range | 13 products in range |
| Average toothbrush price | around €40-65 (sonic) | €3.5-5.4 (manual, 2-piece set) |
Explore the full Concept and Epl oral hygiene collection on Qathu · Igiene Orale Concept (28)
Explore the full Concept and Epl oral hygiene collection on Qathu · Igiene Orale Epl (13)
Frequently asked questions
Does Concept offer toothbrushes for children?
Yes, Concept has sonic toothbrushes specifically for children aged 1 to 5 and 5 to 9 years, available in various colors.
Are Epl products suitable for adults?
Yes, Epl’s manual toothbrush sets are suitable for both children and adults and come in various football-themed designs.
How much does a Concept replacement head cost?
Concept replacement heads start at €8.67 for kids’ models and go up to about €28 for some adult versions.
Are Epl toothbrushes electric?
No, all Epl toothbrushes are manual and sold in sets of 2.
What is Concept’s most advanced product?
The most advanced product is the sonic toothbrush with travel case, available in Perfect Smile white and black versions, priced around €64.86-€64.88.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4QATHU. Prices and availability updated on 2026-11-09.