The L'Oréal Inoa 60ml coloring cream, shade 7.31 Golden Ash Blonde, represents excellence in professional hair coloring. Thanks to ODS² (Oil Delivery System) technology, it guarantees una perfect coverage of gray hair while preserving the natural hydration of the hair fiber. The Golden Ash Blonde color gives luminous and sophisticated highlights, providing a natural and shiny effect without unwanted tones. Ammonia-free formula, gentle on the scalp and minimally invasive, ideal for those seeking intense results without compromising hair health. Perfect for a modern and refined look, this dye offers long-lasting results and easy application, making every treatment reliable and comfortable. A must-have for professionals and high-quality haircare enthusiasts.