SERIAL BLONDETM SHAMPOO BY BED HEAD; NEW ON THE OUTSIDE AND EXTRAORDINARY ON THE INSIDE. UNA FORMULATION THAT ENHANCES COLOR, DESIGNED AND USED BY SALON PROFESSIONALS. THE RESULTS AND SALON EXPERIENCE AT HOME. IF YOU LIKED DUMB BLONDETM SHAMPOO BY BED HEAD, YOU'LL LOVE SERIAL BLONDETM! FORMULATED WITH ACTIVE FIBERS THAT PENETRATE THE HAIR FIBER AND RESTRUCTURE THE PROTEINS OF DAMAGED HAIR TO GIVE HAIR A HEALTHY APPEARANCE, WITH A CONDITIONING COMPLEX THAT MOISTURIZES, SOFTENS, AND CONDITIONS, CONTAINING BENZOPHENONE, A UV PROTECTOR, AND HYDROLYZED KERATIN, THE MAIN PROTEIN COMPONENT OF HAIR, TO REDUCE FRIZZ AND IMPROVE HAIR MANAGEABILITY. EXOTIC TROPICAL FRAGRANCE