Milk Shake Smoothies Semi-Perm 10.17 is a una semi-permanent hair dye of 100ml, ideal for achieving a platinum blonde with an ash-purple undertone, bright and modern. Ammonia-free formula, gentle on hair and scalp, ensures brilliant results without damaging the fiber. Easy to apply, it provides una intense and temporary coloring, perfect for those who want to experiment with new looks in a safe and hair-health-respecting way. Trusted brand, synonymous with quality and innovation.