La Riche Directions Hair Colorizing Toner 88ml Poppy Red is a semi-permanent dye ideal for those who want a vibrant and intense color without damaging the hair. This product, formulated by the renowned brand La Riche, offers una brilliant and long-lasting color, perfect for expressing one's personality with bold and lively tones. Easy to apply, the toner nourishes and revitalizes the hair, leaving it soft and shiny thanks to its gentle, ammonia-free formula. Perfect for refreshing your look or enhancing existing shades, it is suitable for all hair types, providing an even and streak-free effect. La Riche Directions Poppy Red is the ideal choice for those seeking quality, practicality, and style in one product.