Re-Nutriv Ultimate Lift Regenerate Youth Rich Moisturizer Estée Lauder | The secret of Infinite Beauty Watch your dry, delicate skin thrive with this exceptionally emollient and deeply nourishing cream. Infused with Himalayan Gentian and next-generation youth support technology Skin looks dramatically lifted, looks firmer and is strengthened to help resist future signs of aging. A splendid splendor is revealed. | Infinitely regenerating the vital bloom of youth Himalayan Gentian: a surviving flower that thrives in the highest and harshest mountains in the world Despite poor soil, UV exposure and winter hard freeze, this flower regenerates itself every year. When wild plants reach maturity, their stems turn magenta, signaling hand harvesting can begin. We extract and exploit its precious energies for the re-Nutriv. The result is our exquisite Himalayan Gentian extract, with a concentrated “survival molecule” and the power to boost a natural protein vital to skin structure. A powerful force to help strengthen skin to resist future signs of aging, for a stunningly renewed appearance.