The Forming Cream shampoo by American Crew defines, hydrates, and enhances curls. This specially formulated shampoo acts as a pre-styling product for men who want well-defined and nourished hair without weighing it down. This anti-frizz shampoo contains jojoba oil to give una natural shine and tame unruly strands. It gently cleanses while rebalancing the scalp microbiome, making hair more manageable and easier to style. Prepare your hair for defined curls with our pre-styling Forming shampoo. For optimal results, follow with Forming Cream by American Crew.