Alterna My hair. My Canvas. Begin Again Curl Cleanser - 200 ml an innovative treatment specifically formulated to enhance the natural beauty of curly hair. Thanks to its delicate but effective formula, it cleanses thoroughly without drying, preserving the essential hydration of the hair fibres. Enriched with nourishing ingredients, this shampoo helps define and revitalize curls, making them soft, elastic and full of vitality. Ideal for daily use, it helps prevent frizz and maintain a soft and luminous texture. Perfect for those who want professional care at home, Begin Again is the first step towards regenerated hair, ready to express its full personality with naturalness and style.