Alter Ego Blondego Pure Diamond Lift a 60ml professional lightening dye, formulated to ensure high quality results with delicacy. Ideal for those who want to lighten their hair evenly and brightly, this product offers an effective lifting action, giving brilliant and natural reflections. The HL.1 Cenere shade ensures a cold and refined tone, perfect for those who want to neutralize unwanted warm tones. Thanks to the innovative formula, Blondego Pure Diamond Lift protects the hair structure during treatment, preventing damage and maintaining softness. Easy to apply, designed for professional use but also accessible to those looking for impeccable results at home, enhancing every type of hair with safe and long-lasting lightening.