{"title":"Hair Masks","description":"\u003cp\u003eThe Hair Masks category features 1829 products for intensive hair care. Discover top brands like Wella, Alfaparf, Schwarzkopf, Inebrya, and L'oreal Professionnel for every hair need.\u003c\/p\u003e\u003cp\u003eTo choose the best hair mask, consider your hair type (dry, colored, damaged), how often you want to use it, and the size. Also, keep the season in mind—hair may need special care in summer and winter.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eWhat does a hair mask do?\u003c\/h3\u003e\u003cp\u003eA hair mask deeply nourishes, repairs damage, and boosts softness and shine. It's perfect for dry, treated, or stressed hair.\u003c\/p\u003e\u003ch3\u003eHow often should you use a hair mask?\u003c\/h3\u003e\u003cp\u003eIt's recommended to use a hair mask once or twice a week, depending on your hair's needs and the product instructions.\u003c\/p\u003e\u003ch3\u003eHow do I choose the right hair mask?\u003c\/h3\u003e\u003cp\u003eChoose based on your hair type (dry, colored, fine), specific needs (nourishing, repairing, protective), and your favorite brand.\u003c\/p\u003e","products":[{"product_id":"alcina-maschera-rigenerante-riparatrice-150-ml","title":"Alcina REGENERATING REPAIRING MASK 150 ml","description":"\u003cp\u003eAlcina Regenerating Repair Mask 150 ml an intensive treatment designed to give new life to damaged and fragile hair. Thanks to its advanced formula enriched with regenerating ingredients, it effectively repairs hair fibres, strengthening the hair structure from the inside. Regular application restores softness, shine and vitality, making the hair visibly healthier and silkier. Suitable for all hair types, this mask promotes protection against external agents and oxidative stress. Perfect for those who want a professional treatment at home, Alcina Regenerating Repair Mask represents the ideal solution for regenerating and long-lasting haircare, guaranteeing immediate results and a renewed appearance.\u003c\/p\u003e","brand":"Alcina","offers":[{"title":"Default Title","offer_id":49897755017496,"sku":"vivabrass262109103050","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9690503315736.jpg?v=1788076255"},{"product_id":"alterna-maschera-ristrutturante-profonda-per-capelli-danneggiati-caviar-anti-aging-36-ml","title":"Alterna Caviar Anti-Aging Deep Restructuring Mask for Damaged Hair 36 ml","description":"\u003cp\u003eThe Deep Restructuring Mask Alterna Caviar Anti-Aging 36 ml an exclusive treatment dedicated to damaged hair. Formulated with caviar extract and advanced nourishing ingredients, it penetrates deeply to restore elasticity and strengthen the hair structure. Its rich and creamy texture gives immediate softness, fights frizz and protects against damage caused by external agents and chemical treatments. Ideal for those who want visibly healthier, stronger and shinier hair, this mask intensely regenerates the hair fiber, helping to reduce breakage and improve natural shine. A perfect ally for those looking for professional results at home, ensuring regenerated and youthful-looking hair.\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":49897807773976,"sku":"vivs2523891","price":12.27,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9690522943768.jpg?v=1787865859"},{"product_id":"aveda-maschera-intensiva-per-capelli-invati-advanced-maschera-intensiva-per-capelli-e-cuoio-capelluto-150-ml","title":"Aveda Invati Advanced Intensive Hair Mask (Intensive Hair and Scalp Mask) 150ml","description":"\u003cp\u003eThe Invati Advanced Intensive Hair Mask by Aveda, 150 ml format, a regenerating treatment designed to strengthen thin and stressed hair. Formulated with natural ingredients derived from plants, it acts deeply on the scalp, stimulating microcirculation and promoting the growth of stronger and more resistant hair. Its rich texture intensely nourishes, counteracting hair loss and improving the elasticity of the hair fiber. Ideal for those who want a visibly thicker appearance, it helps maintain an optimal balance of the scalp, leaving a sensation of freshness and vitality. A true ally to renew the health of your hair, with signature quality and innovation Aveda.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49897976430872,"sku":"vivbrass25107362","price":62.36,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9690572292376.jpg?v=1787779373"},{"product_id":"balmain-maschera-rigenerante-per-capelli-secchi-e-danneggiati-rivitalizzante-volume-1000-ml","title":"Balmain Regenerating mask for dry and damaged hair revitalizing - Volume: 1000 ml","description":"\u003cp\u003eThe regenerating mask Balmain for dry and damaged hair, packaged in a practical 1000 ml bottle, it represents the ideal treatment for those who want to deeply restructure and nourish their hair. The advanced formula of this product penetrates intensely into the hair fibres, restoring the softness and natural elasticity of hair stressed by external agents or aggressive treatments. Thanks to the selected ingredients, the mask helps prevent breakage and give a visibly healthier and brighter appearance. Easy to apply, perfect for regular use, making hair silky, disciplined and pleasantly scented. An irreplaceable ally to keep hair strong and vital over time.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987686138136,"sku":"symbraso2512307","price":141.26,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9718708764952.jpg?v=1787891915"},{"product_id":"balmain-maschera-idratante-riparatrice-per-capelli-secchi-o-colorati-volume-1000-ml","title":"Balmain (Repairing hydrating mask) for dry or colored hair - Volume: 1000 ml","description":"\u003cp\u003eThe Moisturizing Repairing Mask Balmain 1000 ml the ideal solution for dry or colored hair, formulated to restore vitality and shine even to the most stressed hair. Thanks to nourishing and high-performance ingredients, this mask penetrates deeply, repairing the hair fiber and giving immediate softness without weighing it down. The intensive treatment helps maintain essential hydration, protecting the color from deterioration and prolonging its natural shine. Perfect for frequent use, it guarantees visibly healthier, more elastic and easy to comb hair. A true ally for regenerated hair, with the professional quality and distinctive elegance of the brand Balmain.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987686334744,"sku":"symps262109108681","price":142.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718708961560.jpg?v=1784494055"},{"product_id":"balmain-maschera-illuminante-per-capelli-biondi-e-grigi-silver-pearl-200-ml","title":"Balmain Illuminating mask for blonde and gray hair Silver Pearl 200 ml","description":"\u003cp\u003eThe illuminating mask Balmain Silver Pearl 200 ml an innovative treatment designed specifically for blonde and gray hair. Thanks to the formula enriched with pearl pigments, it effectively neutralizes unwanted yellow tones, giving natural brightness and intense shine. The creamy texture deeply nourishes, improving softness and combability without weighing down the hair. Ideal for maintaining cool, bright highlights between one color and another, this mask protects hair from oxidation and yellowing caused by external agents. Easy to apply, it guarantees professional results at home, enhancing the beauty and vitality of light shades. Perfect for those who want healthy, vigorous and impeccably illuminated hair.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987686465816,"sku":"symps262109108682","price":70.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718709092632.jpg?v=1784463482"},{"product_id":"balmain-maschera-illuminante-per-capelli-biondi-ed-evidenziati-bianco-pearl-volume-1000-ml","title":"Balmain Illuminating mask for blonde and highlighted hair White Pearl Volume: 1000 ml","description":"\u003cp\u003eThe Illuminating Mask Balmain Pearl, specifically formulated for blonde and highlighted hair, offers professional care with visible results from the first use. Thanks to its formula enriched with white pearl pigments, it effectively neutralizes unwanted yellow tones, giving cold and bright reflections. Its creamy texture intensely nourishes the hair fiber, improving softness, volume and body without weighing it down. Ideal for those who want to maintain a bright and fresh blonde, this 1000 ml mask guarantees a long-lasting treatment, perfect for those looking for a salon-quality result at home. Balmain combines technology and glamor for a radiant effect and visibly healthy, silky and full of life hair.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987689414936,"sku":"symbrasn2510490","price":118.71,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9718711091480.jpg?v=1787891922"},{"product_id":"balmain-maschera-illuminante-per-capelli-biondi-e-grigi-silver-pearl-volume-1000-ml","title":"Balmain Illuminating mask for blonde and gray hair Silver Pearl Volume: 1000 ml","description":"\u003cp\u003eThe Illuminating Mask Balmain Silver Pearl 1000 ml is the perfect solution for enhancing blonde and gray hair, giving intense and luminous reflections. Specifically formulated to neutralize unwanted yellow tones, this mask enriches hair with delicate purple pigments, preserving color balance and combating yellowing. Thanks to its creamy and nourishing texture, it deeply restructures the hair, making it soft, silky and easy to comb. Ideal for maintaining a bright and natural color between one color and another, it guarantees a volumizing effect that gives body without weighing it down. A signature professional treatment Balmain, designed for those who want shiny, healthy hair with a sophisticated charm.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987689447704,"sku":"symbrasm2611822","price":72.84,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9718711124248.jpg?v=1787891928"},{"product_id":"balmain-maschera-per-capelli-colorati-couleurs-couture-volume-50-ml","title":"Balmain Couleurs Couture colored hair mask - Volume: 50 ml","description":"\u003cp\u003eThe mask for colored hair Balmain Couleurs Couture, with a volume of 50 ml, an excellent treatment designed to preserve the intensity and brilliance of the color. Formulated with high quality ingredients, it deeply nourishes the hair fibre, strengthening and protecting the hair from fading caused by external agents. Thanks to its creamy and light texture, it absorbs quickly, leaving the hair soft, silky and luminous without weighing it down. Ideal for those who want to keep the nuance alive, this product combines professional performance with easy application, offering visible results from the first sessions. A real must for the daily care of colored hair, which guarantees long-lasting freshness and vitality.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987689480472,"sku":"symo2512296","price":15.22,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718711157016.jpg?v=1784479111"},{"product_id":"biokap-maschera-capelli-con-neutralizzazione-toni-gialli-150-ml","title":"Biokap Hair mask with neutralization of yellow tones 150 ml","description":"\u003cp\u003eThe Hair Mask Biokap with neutralization of yellow tones 150 ml, a specific treatment ideal for those who want to eliminate unsightly golden and yellowish reflections from blond, gray or bleached hair. Thanks to its formula enriched with violet pigments, this product effectively neutralizes warm tones, giving bright, uniform hair with a natural color. Furthermore, the mask deeply nourishes the hair fibre, improving its softness and compactness without weighing it down. Biokap guarantees delicate care that respects the hair structure, also suitable for sensitive skin. Perfect for weekly use, it represents the practical and professional solution to keep the color always fresh and bright over time.\u003c\/p\u003e","brand":"Biokap","offers":[{"title":"Default Title","offer_id":49987896410392,"sku":"vivm2616493","price":19.87,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718849470744.jpg?v=1784494061"},{"product_id":"biolage-hydra-source-pack-trattamento-profondo-100-ml-volume-100-ml","title":"Biolage Hydra Source Pack Deep Treatment 100 ml - Volume: 100 ml","description":"\u003cp\u003eDeep treatment of hydrasource by biolage, an intensive treatment for dehydrated hair care. These ultra-concentrated treatments achieve optimal results in just 3 minutes. Thanks to its vegan formulation and with a high concentration of treatment ingredients, they allow a total recovery of hair without shine, dry, dull or simply deviated. It stands out for its innovative and practical format in a light and flexible container that allows you to squeeze out every last drop of product. By using less plastic in its production than in other traditional masks, it considerably reduces the environmental impact and allows for better recycling. Furthermore, its 100ml format makes it perfect for traveling. This deep treatment complements the HydraSource product line and achieves a total hair transformation, leaving it more manageable and up to 9 times smoother with 70% less breakage. The hair is doubly hydrated, with strength and shine. Intensive treatments with natural ingredients and guaranteed effectiveness.\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"Default Title","offer_id":49987897622808,"sku":"btsbrasd2516148","price":27.51,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718850683160.jpg?v=1784494062"},{"product_id":"bumble-and-bumble-maschera-idratante-per-capelli-ricci-e-mossi-ricci-burro-200-ml","title":"Bumble and bumble Moisturizing mask for curly and wavy hair Curls (Butter) 200 ml","description":"\u003cp\u003eThe hydrating mask Bumble and Bumble Ricci (Butter) 200 ml specifically formulated for curly and wavy hair, offering an intensive treatment that deeply nourishes. Thanks to a rich blend of butter and emollient ingredients, it gives softness, definition and reduces frizz, enhancing the natural texture of curls. Its creamy formula easily penetrates the hair fiber, combating dryness and improving the elasticity of the hair. Ideal for those who want to keep curls elastic, defined and hydrated for a long time, this mask represents a precious ally for healthy, shiny hair. Perfect for a dedicated beauty ritual, it ensures a soft effect without weighing it down.\u003c\/p\u003e","brand":"Bumble and bumble","offers":[{"title":"Default Title","offer_id":49988074144024,"sku":"brass262109115133","price":46.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/0685428027817.jpg?v=1790964466"},{"product_id":"bumble-and-bumble-maschera-idratante-per-capelli-secchi-olio-invisibile-per-parrucchiere-volume-200-ml","title":"Bumble and bumble Moisturizing mask for dry hair Invisible oil for hairdressers Volume: 200 ml","description":"\u003cp\u003eThe Hydrating Mask Bumble and bumble Invisible oil for hairdressers, an intensive treatment dedicated to dry and damaged hair. With a light but deeply nourishing formula, it acts in depth to repair, soften and reinvigorate the hair fibre, giving long-lasting hydration without weighing it down. Enriched with selected oils, it protects the hair from external agents, leaving it incredibly shiny, silky and easy to comb. Ideal for those who want a professional result directly at home, this 200 ml mask guarantees an invisible effect that respects the natural lightness of the hair, enhancing its volume and vitality. A perfect solution to regenerate and enhance each lock delicately and effectively.\u003c\/p\u003e","brand":"Bumble and bumble","offers":[{"title":"Default Title","offer_id":49988074537240,"sku":"brass262109115130","price":46.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/0685428028685.jpg?v=1790964474"},{"product_id":"bumble-and-bumble-maschera-volume-capelli-addensante-200-ml","title":"Bumble and bumble Hair Volume Mask Thickening 200 ml","description":"\u003cp\u003eThe Thickening Hair Volume Mask Bumble and bumble, in the 200 ml format, a professional treatment designed to give body and density to even the finest and thinnest hair. Thanks to its innovative formula, enriched with nourishing and volumizing ingredients, it strengthens the hair fiber giving a visible effect of thickness and fullness. Regular application makes hair thicker, softer and easier to shape, ensuring a light and natural texture without weighing it down. Ideal for those who want a long-lasting result and a lively look, this mask integrates perfectly into the beauty routine to obtain volume and vitality, enhancing each lock with softness and shine.\u003c\/p\u003e","brand":"Bumble and bumble","offers":[{"title":"Default Title","offer_id":49988077912344,"sku":"brag2619450","price":45.93,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9718971466008.jpg?v=1788077329"},{"product_id":"clarins-maschera-sos-nutriente-75-ml","title":"Clarins SOS Nourishing Mask 75 ml","description":"\u003cp\u003eSOS Comfort Mask by Clarins. A nourishing and relaxing mask for dry skin care. This pleasant mask has the consistency of a rich balm to soothe, nourish and provide comfort to the driest or most dehydrated skin in just 10 minutes. Its formula, enriched with shea butter, improves the flexibility and luminosity of the skin, immediately alleviating any type of dryness, tightness or roughness. After use, the skin of the face shows us its healthiest facet and its natural moisture balance improves day after day. Give your skin the gift of well-being with Clarins!\u003c\/p\u003e","brand":"Clarins","offers":[{"title":"Default Title","offer_id":49990911557912,"sku":"frags26300910182","price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9720005820696.jpg?v=1784479121"},{"product_id":"alterna-maschera-rigenerante-profonda-per-capelli-danneggiati-caviar-anti-aging-bond-repair-169-ml","title":"Alterna Caviar Anti-Aging Bond Repair Deep Regenerating Mask for Damaged Hair 169ml","description":"\u003cp\u003eThe Deep Regenerating Mask Alterna Caviar Anti-Aging Bond Repair 169 ml the ideal treatment for damaged and fragile hair. Formulated with caviar extracts and advanced bond repair technology, it intensely nourishes the hair fiber, restoring its strength, softness and shine. This product acts deeply to reconstruct damage caused by thermal, chemical and environmental stress, reducing breakage and improving elasticity. The rich and creamy texture ensures easy application and immediate comfort, leaving hair visibly healthier and more vital. Perfect for those who want a professional treatment with long-lasting results, the mask Alterna  a precious investment to maintain the beauty and youth of your hair over time.\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":49992537112856,"sku":"vivas262109104317","price":66.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9720615043352.jpg?v=1787900566"},{"product_id":"aveda-nutriplenish-maschera-per-capelli-profondamente-idratante-200-ml","title":"Aveda NutriPlenish Deeply Hydrating Hair Mask 200ml","description":"\u003cp\u003eAveda NutriPlenish Deeply Hydrating Hair Mask 200ml\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49992595538200,"sku":"btsbrasm2610774","price":74.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9720647713048.jpg?v=1784457023"},{"product_id":"collistar-maschera-intensiva-per-capelli-danneggiati-con-phyto-keratin-ristrutturante-intensiva-200-ml","title":"Collistar Intensive Mask for Damaged Hair with Phyto-Keratin (Intensive Restructuring) 200 ml","description":"\u003cp\u003eCream hair mask with 100% natural phytokeratin composed of low molecular weight amino acids capable of penetrating the inside of the hair fiber a: | Deeply restructure the protein structure of the hair, of which it is the main element, | Repairs sulfur bridges, which are the essential links that hold protein chains together Phytokeratin is combined with a Camelina sativa seed extract rich in omega-3 and omega-6, with a calming and nourishing action on the scalp, making it ideal even for sensitive skin. Results*: | It provides strength, elasticity, shine and softness to the hair and also prevents future damage Repaired hair +50%| More hair ties x5 | Shinier hair x5 | *Instrumental test on bleached hair. Results after a single application of the entire range of phytokeratin Without SLES - SLS - Phthalates - Original ingredients animale - Mineral oils - Microplastics - Controlled nickel*| *Eco-friendly nickel design packaging | Dermatologically tested | Non-integrative product\u003c\/p\u003e","brand":"Collistar","offers":[{"title":"Default Title","offer_id":50004065911064,"sku":"btsws262109120275","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/shop-cb-04689-01-attivi-puri-hair-phyto-keratin-mask---200ml--1.jpg?v=1787199539"},{"product_id":"collistar-maschera-illuminante-per-capelli-colorati-con-vitamina-c-200ml","title":"Collistar Illuminating mask for colored hair with vitamin C 200ml","description":"\u003cp\u003eHair mask with Vitamin C, which revitalizes the brightness of colored or dull hair and helps maintain and preserve the intensity of the color, enhancing and prolonging its natural shine. Vitamin C is associated with extract d\u003c\/p\u003e","brand":"Collistar","offers":[{"title":"Default Title","offer_id":50004066238744,"sku":"gargfragbtsws262109120273","price":24.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9723769061656.jpg?v=1784463497"},{"product_id":"color-wow-maschera-per-capelli-idratante-profonda-money-215-ml","title":"Color wow Money Deep Moisturizing Hair Mask 215ml","description":"\u003cp\u003eThis treatment mask: hydrates the hair fiber thanks to Mediterranean marine active ingredients, for shiny, elastic and well-groomed hair.\u003c\/p\u003e","brand":"Color wow","offers":[{"title":"Default Title","offer_id":50004080132376,"sku":"btswvivafrags262109120594","price":74.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/5060150185656.jpg?v=1790943798"},{"product_id":"alterna-caviar-ristrutturante-anti-age-maschera-bond-riparatrice-169ml","title":"Alterna Caviar Restructuring Anti-Age Bond Repair Mask 169ml","description":"\u003cp\u003eCaviar Bond Repair Restructuring Masque by Alterna. Repair hair mask. Its formula conditions, deeply nourish and add strength to the hair for a soft, manageable and shiny result. Its unique caviar application technology works to repair damaged hair to give it a healthy look. Furthermore, this mask fights all hair aging factors. Profits: • Reduced breakage. • Reconstruction of damaged hair. • Heat protection. Translated by Google\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":50068479574296,"sku":"fragbrasvivas262109104335","price":51.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9746392744216.jpg?v=1788082941"},{"product_id":"alterna-cool-hydrations-maschera-nutriente","title":"Alterna Cool Hydrations Nourishing Mask","description":"\u003cp\u003eThe Nourishing Mask Alterna Cool Hydrations an intensive treatment designed to give deep hydration and vitality to dry and stressed hair. Enriched with innovative ingredients, this lightweight formula penetrates deeply to repair and restructure the hair fiber, leaving hair soft, silky and easily combable. Thanks to its soothing properties, it helps maintain the natural balance of the scalp, reducing the sensation of dryness and irritation. Ideal for all hair types, it guarantees a refreshing and hydrating effect, perfect for those who want a healthy and shiny look. The Nourishing Mask Alterna represents the ideal solution for professional and complete care, enhancing the natural beauty of the hair with visible results from the first use.\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":50068482261272,"sku":"vivas262109104340","price":39.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9746393202968.jpg?v=1784472049"},{"product_id":"alterna-caviar-anti-age-maschera-idratante-rigenerante-183-ml","title":"Alterna Caviar Anti-age Regenerating Hydrating Mask - 183 ml","description":"\u003cp\u003eThe regenerating hydrating mask Alterna Caviar Anti-age 183 ml, an excellent treatment formulated to give new life to damaged and dull hair. Enriched with caviar extracts and anti-aging nutrients, this mask fights the signs of aging, restoring elasticity and softness. Its ultra-regenerating formula penetrates deeply, intensely hydrating and strengthening the hair fiber, for visible results from the first applications. Ideal for those who want more vital, silky hair protected from external agents, Alterna Caviar Anti-age guarantees a luxurious experience and professional care at home. 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