{"title":"Hair · Protection","description":"\u003cp\u003eThe Hair · Protection category features 1,780 products designed to care for and shield your hair from daily damage and external factors. Top brands include Wella, Schwarzkopf, L'oreal Professionnel, Milk Shake, and Fanola, offering a full range of shampoos, treatments, conditioners, masks, oils, serums, and styling products.\u003c\/p\u003e\u003cp\u003eTo choose the right product, consider your hair type, specific needs (heat, UV, or chemical protection), preferred format, and the season. Masks and oils are perfect for dry or treated hair, while sprays and serums protect during heat styling or blow-drying.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eWhy use hair protection products?\u003c\/h3\u003e\u003cp\u003eProtective products help defend hair from heat, UV rays, pollution, and chemical damage, keeping hair fibers healthier and stronger.\u003c\/p\u003e\u003ch3\u003eWhich product is best for colored or treated hair?\u003c\/h3\u003e\u003cp\u003eFor colored or treated hair, masks, conditioners, and protective oils from brands like Wella or L'oreal Professionnel are recommended to nourish and protect your color.\u003c\/p\u003e\u003ch3\u003eHow do I apply hair protection products?\u003c\/h3\u003e\u003cp\u003eUse shampoo and conditioner as a base, then apply oils, serums, and protective sprays to damp or dry hair before blow-drying or heat styling.\u003c\/p\u003e","products":[{"product_id":"alcina-alcina-champion-colleaging-color-volume-250-ml","title":"Alcina ALCINA CHAMPION COLLEAGING COLOR - Volume: 250 ml","description":"\u003cp\u003eAlcina Champion Colleaging Color, 250 ml, an innovative treatment that combines advanced care and color protection for treated hair. Thanks to its exclusive formula, it strengthens the hair fiber from the inside, counteracting premature aging and preserving the brilliance of the shade. The product gives softness, elasticity and a sensation of regenerated hair, improving combability and preventing the formation of split ends. Ideal for those who want to maintain a vivid and luminous color for longer, Champion Colleaging Color offers professional results directly at home. With a light and non-heavy texture, it represents the perfect choice for those who aim to combine effectiveness and respect for the natural structure of the hair.\u003c\/p\u003e","brand":"Alcina","offers":[{"title":"Default Title","offer_id":49897757278488,"sku":"vivg264097","price":16.15,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9690503512344.jpg?v=1784447464"},{"product_id":"alcina-hydra-traction-e-spray-protettivo-per-capelli-hyaluron-2-0-spray-volume-125-ml","title":"Alcina Hydra Traction and Protective Hair Spray Hyaluron 2.0 (Spray) - Volume: 125 ml","description":"\u003cp\u003eAlcina Hydra Traction and Protective Hair Spray Hyaluron 2.0, volume 125 ml, an innovative treatment designed to effectively hydrate and protect the hair. Thanks to the formula enriched with new generation hyaluronic acid, the product provides deep and long-lasting hydration, improving the elasticity and softness of the hair. The spray acts as a protective barrier against harmful external agents such as pollution, heat from hair dryers and UV rays, preserving the health of the hair fibres. Easy to apply, it doesn't weigh down and leaves the hair light, shiny and visibly healthier. Ideal for those who want an effective daily treatment that combines care and protection in a single high quality product.\u003c\/p\u003e","brand":"Alcina","offers":[{"title":"Default Title","offer_id":49897758654744,"sku":"vivas262109103026","price":19.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9690504495384.jpg?v=1784384363"},{"product_id":"alterna-balsamo-tenuta-colore-infinita-caviar-anti-aging-volume-1000-ml","title":"Alterna (Infinite color hold conditioner) Caviar Anti-Aging - Volume: 1000 ml","description":"\u003cp\u003eAlterna Caviar Anti-Aging Infinite Color Hold Conditioner 1000 ml, the ideal solution for those who want to protect and enhance colored hair. Formulated with fine caviar extracts, it intensely nourishes the hair fiber, keeping the color vibrant and luminous for longer. Its innovative composition strengthens the hair structure, preventing the loss of tone and counteracting the faded effect due to frequent washing and external agents. This conditioner gives softness, silkiness and natural volume without weighing it down, making it easier to comb. Perfect for those looking for a professional treatment at home, Alterna Caviar Anti-Aging synonymous with long-lasting beauty and visibly healthy, vital and protected hair day after day.\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":49897804759320,"sku":"vivfragbrasn255253","price":74.75,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9690522321176.jpg?v=1787766376"},{"product_id":"alterna-caviar-infinite-color-hold-balsamo-per-capelli-colorati-250-ml","title":"Alterna Caviar Infinite Color Hold Conditioner for Colored Hair 250ml","description":"\u003cp\u003eAlternative infinite caviar color maintenance conditioner. Gentle conditioner that protects color from fading, providing long-lasting, deeply hydrating radiant color. Formulated with exclusive caviar extract and double capture for color retention and protection. 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Suitable for those who want a professional and high-performance product, it guarantees soft, silky and visibly healthier hair, enhancing natural shine. Perfect for a daily care ritual that combines effectiveness and respect for the hair fiber.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49897976332568,"sku":"vivo2511151","price":34.91,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9690572194072.jpg?v=1784463482"},{"product_id":"aveda-spray-per-accelerare-i-tempi-di-asciugatura-con-protezione-termica-speed-of-light-200-ml","title":"Aveda Speed of Light Spray to speed up drying times with thermal protection 200 ml","description":"\u003cp\u003eThe Spray Aveda Speed ​​of Light 200 ml an indispensable ally for those who want flawless styling in a short time. Thanks to its innovative formula, it significantly accelerates hair drying times, reducing exposure to heat and thus preventing thermal damage. Enriched with natural ingredients, it offers effective protection against hair dryers and straighteners, keeping hair soft and shiny. It facilitates styling, giving a feeling of lightness without weighing down the hair fibre. Perfect for those looking for efficiency and care in a single product, Aveda Speed ​​of Light guarantees professional results directly at home, enhancing every type of hair with a natural and long-lasting finish.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49897990095128,"sku":"vivo2511158","price":34.18,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9690575765784.jpg?v=1784471998"},{"product_id":"aveda-set-regalo-controllo-colore-per-capelli-colorati","title":"Aveda Color Control Gift Set for Colored Hair","description":"\u003cp\u003eThe Color Control Gift Set for Colored Hair by Aveda  a complete and professional solution designed to preserve the brilliance and durability of the color. Formulated with natural and botanical ingredients, it protects and repairs treated hair, keeping it soft and shiny. The balanced combination of shampoo, conditioner and specific treatments helps prevent fading, giving a healthy and vibrant appearance. Ideal for those who want a long-lasting result without compromising hair health, this set enhances natural beauty with a touch of sustainability. Elegante and practical, perfect as an exclusive gift for those who love taking care of their colored hair with high quality products.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49897998942488,"sku":"vivafrags262109107900","price":142.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9690578059544.jpg?v=1784494053"},{"product_id":"balmain-balsamo-per-capelli-colorati-couleurs-couture-volume-300-ml","title":"Balmain Couleurs Couture Colored Hair Conditioner Volume: 300 ml","description":"\u003cp\u003eConditioner for colored hair Balmain Couleurs Couture, 300 ml, a professional treatment designed to preserve the brilliance and intensity of color. Enriched with high quality ingredients, it deeply nourishes the hair fibre, giving softness and silkiness without weighing it down. Thanks to its delicate formula, it protects against damage caused by external agents and the heat of hairdryers and straighteners, prolonging the life of the color. Ideal for those who want to maintain vibrant and vital hair, it facilitates combing and reduces frizz. An exclusive product, the result of experience Balmain, perfect for a well-groomed and luminous-looking styling on every occasion.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987688628504,"sku":"symbrasg2611674","price":53.45,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718710468888.jpg?v=1784479111"},{"product_id":"balmain-maschera-per-capelli-colorati-couleurs-couture-volume-50-ml","title":"Balmain Couleurs Couture colored hair mask - Volume: 50 ml","description":"\u003cp\u003eThe mask for colored hair Balmain Couleurs Couture, with a volume of 50 ml, an excellent treatment designed to preserve the intensity and brilliance of the color. Formulated with high quality ingredients, it deeply nourishes the hair fibre, strengthening and protecting the hair from fading caused by external agents. Thanks to its creamy and light texture, it absorbs quickly, leaving the hair soft, silky and luminous without weighing it down. Ideal for those who want to keep the nuance alive, this product combines professional performance with easy application, offering visible results from the first sessions. A real must for the daily care of colored hair, which guarantees long-lasting freshness and vitality.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987689480472,"sku":"symo2512296","price":15.22,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718711157016.jpg?v=1784479111"},{"product_id":"balmain-shampoo-per-capelli-colorati-couleurs-couture-volume-50-ml","title":"Balmain Shampoo for colored hair Couleurs Couture Volume: 50 ml","description":"\u003cp\u003eThe Balmain Couleurs Couture shampoo for colored hair, 50 ml, a premium product specifically designed to keep the reflections of treated hair vibrant and intense. Thanks to its delicate formula enriched with nourishing extracts, it cleanses deeply without attacking the hair fiber, preserving the brightness and brilliance of the color. This shampoo effectively protects against external aggressions and fading, prolonging the life of the color. Suitable for all types of colored hair, it guarantees natural softness and volume, leaving a feeling of lightness and lasting freshness. Ideal for those who want to combine professional care and visible results, the Balmain Couleurs Couture enhances the shiny, well-groomed appearance of hair with a touch of everyday luxury.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":49987689513240,"sku":"symbrasm2611831","price":12.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718711189784.jpg?v=1784479111"},{"product_id":"biokap-nutricolor-shampoo-rinnovante-250-ml","title":"Biokap Nutricolor Renewing Shampoo 250 ml","description":"\u003cp\u003eBiokap Nutricolor Renewing Shampoo 250 ml, an innovative product designed for those who want nourished, shiny and vibrantly colored hair. Formulated with selected natural ingredients, the shampoo cleanses delicately without attacking, preserving the intensity of the pigments and prolonging the hold of the color. Its restructuring action helps prevent the formation of split ends and gives body and softness to the hair, making it easier to comb. Suitable for colored and treated hair, it offers a feeling of freshness and well-being with every wash. Biokap Nutricolor represents the ideal choice for those looking for an effective treatment that combines care, protection and long-lasting aesthetic results.\u003c\/p\u003e","brand":"Biokap","offers":[{"title":"Default Title","offer_id":49987892412696,"sku":"vivfragf2616547","price":17.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9718848815384.jpg?v=1787766553"},{"product_id":"biokap-nutricolor-balsamo-per-capelli-colorati-250-ml","title":"Biokap Nutricolor Conditioner for colored hair 250 ml","description":"\u003cp\u003eThe Biokap Nutricolor Conditioner for colored hair 250 ml, a specific treatment designed to keep the intensity of color alive and give deep nourishment to treated hair. Enriched with natural ingredients and delicate active ingredients, this conditioner protects hair from external aggressions, preventing fading and improving shine. Its light formula effectively detangles without weighing it down, leaving hair soft, silky and easy to comb. Ideal for those who want to preserve the vibrancy of color for longer, while ensuring a healthy and luminous appearance. Biokap Nutricolor represents the perfect choice for those looking for a balance between care, protection and respect for the colored hair fibre.\u003c\/p\u003e","brand":"Biokap","offers":[{"title":"Default Title","offer_id":49987892445464,"sku":"vivn2515111","price":17.43,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718848848152.jpg?v=1784472013"},{"product_id":"biolage-crema-modellante-thermal-protection-hydra-source-lozione-modellante-per-asciugatura-a-phon-150-ml","title":"Biolage Thermal Protection Hydra Source Modeling Cream (Blow Drying Modeling Lotion) 150 ml","description":"\u003cp\u003eThe modeling cream Biolage Thermal Protection Hydra Source 150 ml a professional treatment designed to protect and hydrate hair during hairdrying. Enriched with natural extracts, this lotion gives softness and natural hold without weighing down the hair. The innovative formula acts as a heat shield, preventing damage caused by heat and maintaining the elasticity of the hair fibers. Ideal for dry or sensitized hair, it improves combability and gives a shiny and silky finish. Easy to apply, perfect for those who want a professional and long-lasting result, preserving the integrity of the hair and enhancing natural beauty with an effective hydrating action.\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"Default Title","offer_id":49987898442008,"sku":"brafragn2573071","price":32.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718851469592.jpg?v=1784494061"},{"product_id":"biolage-color-last-viola-shampoo-volume-250-ml","title":"Biolage Color Last (Purple Shampoo) Volume: 250 ml","description":"\u003cp\u003eColorlast purple shampoo by biolage. Neutralizing purple shampoo for blonde hair. 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Its light and non-sticky formula intensely nourishes, leaving hair soft, shiny and silky without weighing it down. Ideal for all hair types, it gives a natural finish and protects the hair during each styling. 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Enriched with sun filters, it protects hair from damage caused by UV rays and external agents, preserving its vitality and color. Easy to apply, it absorbs quickly without feeling heavy, making daily care quick and easy. Perfect for those who want a natural finish and invisible protection, this spray improves the texture of the hair, keeping it healthy, hydrated and shiny in every season.\u003c\/p\u003e","brand":"Bumble and bumble","offers":[{"title":"Default Title","offer_id":49988074668312,"sku":"vivfragbraso2520741","price":38.07,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/claude-9718969663768.jpg?v=1787766612"},{"product_id":"bumble-and-bumble-shampoo-biondo-volume-250-ml","title":"Bumble and bumble BLOND SHAMPOO - Volume: 250 ml","description":"\u003cp\u003eThe Bumble and bumble 250 ml Blonde Shampoo, a professional solution designed to enhance the light shades of blonde hair. 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It facilitates styling, giving greater shine and giving the hair a healthy and well-groomed appearance. Ideal for all hair types, this product helps keep the hair fiber strong and resistant, preventing breakage and the formation of split ends. 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This lightweight heat shield significantly reduces drying times, making daily styling easier and ensuring a soft, silky texture. Ideal for all hair types, it leaves a feeling of lightness without weighing it down. The practical and perfect 125 ml dispenser for both domestic and professional use. 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Thanks to a unique scent, which recalls exotic and adventurous atmospheres, it makes every wash a sensorial experience of pure pleasure. Ideal for those looking for a high quality product, capable of maintaining well-being and natural vigor, maintaining impeccable and long-lasting care. 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The formula combines protective and refreshing properties, counteracting the harmful effects of external agents such as pollution and daily stress. The distinctive scent, a refined combination of alcoholic and tobacco notes, makes the experience of use unique and enveloping. 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