{"title":"Beauty of Joseon ","description":"\u003ch2\u003eBeauty of Joseon - Premium Korean Serums at Qathu\u003c\/h2\u003e\n\u003cp\u003eDiscover the Beauty of Joseon serum collection at Qathu, dove Korean tradition meets modern skincare innovation. Our 3 selected serums offer advanced formulas with natural ingredients for una radiant, hydrated and revitalised skin. From purification to rejuvenation, each serum is designed to transform your daily beauty routine with visible, long-lasting results.\u003c\/p\u003e ","products":[{"product_id":"beauty-of-joseon-cura-delicata-della-pelle-peeling-fiori-di-albicocca-esfoliante-delicato-100-ml","title":"Beauty of joseon Gentle skin care peeling Apricot blossoms (gentle exfoliant) 100 ml","description":"\u003cp\u003eGentle peeling Beauty of Joseon Apricot Flowers, 100 ml, represents an innovative exfoliating treatment inspired by Korean tradition. Formulated with natural apricot extracts and nourishing ingredients, it effectively removes dead cells without irritating the skin, giving a luminous and even complexion. Its light texture promotes comfortable application, also ideal for sensitive skin. Thanks to its soothing and hydrating properties, it helps to improve skin elasticity and prevent redness or dryness. A perfect balance between effectiveness and delicacy, this exfoliant helps regenerate the skin, making it softer and ready to absorb subsequent beauty treatments. Beauty of Joseon ensures quality and reliability, for a complete and refined skincare ritual.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987701801240,"sku":"frabrasvivabtswg2612736","price":15.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719447320.jpg?v=1784494057"},{"product_id":"beauty-of-joseon-siero-illuminante-per-la-propoli-30-ml","title":"Beauty of joseon Propolis Illuminating Serum 30ml","description":"\u003cp\u003eThe illuminating serum for propolis by Beauty of Joseon, packaged in a practical 30 ml bottle, it combines Korean tradition with modern skincare needs. Enriched with propolis extract, known for its antibacterial and antioxidant properties, this serum helps to give brightness and uniformity to the complexion, visibly reducing dullness and signs of tiredness. Its light and hydrating formula absorbs quickly, leaving the skin soft, elastic and regenerated. Perfect for those who want a radiant complexion and a healthier appearance, suitable for all skin types, even the most sensitive. Beauty of Joseon propolis serum is the ideal choice for a daily treatment aimed at enhancing the natural beauty of the face.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987701834008,"sku":"fravivabtswbrasgargsympg2612734","price":20.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719480088.jpg?v=1784447467"},{"product_id":"beauty-of-joseon-essenza-idratante-curativa-gingseng-150-ml","title":"Beauty of joseon Gingseng Healing Moisturizing Essence 150ml","description":"\u003cp\u003eGinseng Healing Moisturizing Essence by Beauty of Joseon (150 ml) an innovative skincare treatment inspired by Korean tradition. Enriched with ginseng extract, known for its regenerating and antioxidant properties, this essence provides intense and deep hydration, promoting cell renewal and improving the skin's elasticity. Its light and non-sticky texture is absorbed quickly, leaving a feeling of freshness and comfort. Ideal for dull and stressed skin, it helps counteract the signs of premature aging, giving a luminous and healthy appearance. This product is perfect for those looking for an effective beauty ritual, capable of enhancing the complexion with natural and delicate ingredients.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987701932312,"sku":"fravivagargbrasbtswg2612735","price":21.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719611160.jpg?v=1784435357"},{"product_id":"beauty-of-joseon-ginseng-olio-detergente-210-ml","title":"Beauty of joseon Ginseng (Cleansing Oil) 210 ml","description":"\u003cp\u003eThe Beauty of Joseon Ginseng Cleansing Oil 210 ml, a precious ally for deep and delicate cleansing of the skin. Formulated with natural extracts of Korean ginseng, known for its antioxidant and revitalizing properties, this oil effectively removes impurities, makeup and sebum, leaving the face soft and luminous. Its light texture emulsifies quickly with water, facilitating rinsing without oily residues. Ideal for all skin types, it helps preserve natural hydration, reducing irritation and improving skin elasticity. Beauty of Joseon Ginseng Cleansing Oil offers a unique sensorial experience, combining Korean tradition and modern technology for a daily beauty ritual that gives freshness and vitality to the face.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987701997848,"sku":"brafragvivag2612725","price":24.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719643928.jpg?v=1784561366"},{"product_id":"beauty-of-joseon-crema-viso-idratante-50-ml","title":"Beauty of joseon Moisturizing Face Cream 50 ml","description":"\u003cp\u003eThe Moisturizing Face Cream Beauty of Joseon 50 ml combines Korean tradition with modern skin needs, offering an effective and delicate daily treatment. Enriched with natural ingredients such as ginseng extracts and rice flour, this cream deeply nourishes, improving elasticity and giving a radiant and uniform complexion. Its light texture absorbs quickly without leaving greasy residues, ideal for all skin types, even the most sensitive. Thanks to its antioxidant and hydrating properties, it combats the signs of premature aging and keeps the skin soft and toned all day long. Perfect for those looking for a balance between effectiveness and comfort, it represents a must-have in Korean skincare.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702063384,"sku":"frasympvivabtswgargbrasg2612732","price":33.03,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719709464.jpg?v=1784463482"},{"product_id":"beauty-of-joseon-tonico-esfoliante-agli-acidi-aha-e-bha-prugna-verde-150-ml","title":"Beauty of joseon Exfoliating toner with AHA and BHA acids Green Plum 150 ml","description":"\u003cp\u003eThe Exfoliating Tonic with AHA and BHA Green Plum Acids by Beauty of Joseon, 150 ml bottle, effectively combines natural ingredients and advanced skincare technology for brighter and smoother skin. Formulated with green plum extract and AHA and BHA complexes, it promotes delicate but deep exfoliation, removing dead cells and combating impurities and blackheads. Its action regulates skin balance, minimizing enlarged pores and improving skin texture without irritating. Ideal for combination and oily skin, this toner helps prevent signs of tiredness and maintain a fresh and evenly radiant complexion. An effective product, perfect for those who want a complete and refined beauty routine.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702096152,"sku":"frabrasvivag2612731","price":20.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719742232.jpg?v=1784541522"},{"product_id":"beauty-of-joseon-cura-schiumogena-detergente-prugna-verde-rinfrescante-100-ml","title":"Beauty of joseon Refreshing Green Plum Cleansing Foaming Treatment 100ml","description":"\u003cp\u003eThe foaming cleanser Beauty of Joseon Green Plum Care 100 ml, the ideal solution for deep and delicate skin cleansing. Formulated with natural green plum extracts, it ensures a refreshing and purifying action, effectively eliminating impurities and excess sebum without irritating. Its soft and creamy texture creates a soft foam that cleanses deeply while maintaining the skin's hydrolipidic balance. Thanks to its antioxidant and regenerating properties, it gives a luminous and uniform complexion, preventing signs of tiredness and oxidative stress. Perfect for combination and sensitive skin, this product combines Korean tradition and innovation, offering a high-quality everyday cosmetic experience. An essential care gesture for fresh and radiant skin.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702161688,"sku":"frabrasbtswvivasympg2612737","price":15.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719807768.jpg?v=1784447467"},{"product_id":"beauty-of-joseon-crema-solare-protettiva-con-probiotici-spf-50-sollievo-50-ml","title":"Beauty of joseon Protective sunscreen with probiotics SPF 50 Relief 50 ml","description":"\u003cp\u003eThe protective sun cream with probiotics SPF 50 by Beauty of Joseon combines advanced technology and Korean skincare tradition, offering effective and delicate sun protection. Thanks to the SPF 50 filter, it defends the skin from UVA and UVB rays, preventing premature aging and skin damage. Enriched with probiotics, it promotes the natural balance of the skin barrier, strengthening the skin's immune defenses and promoting a healthy and luminous complexion. The light, non-greasy formula absorbs quickly, ideal for all skin types, even the most sensitive. Perfect for daily use, this sun cream combines effectiveness, comfort and well-being, guaranteeing reliable protection without sacrificing care and respect for the skin.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702227224,"sku":"fravivabtswsympbrasg2612742","price":21.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719840536.jpg?v=1784541522"},{"product_id":"beauty-of-joseon-siero-occhi-hydra-revive-retinal-siero-occhi-30-ml","title":"Beauty of joseon Hydra Revive Retinal Eye Serum (Eye Serum) 30ml","description":"\u003cp\u003eThe eye serum Beauty of Joseon Hydra Revive Retinal 30 ml is an advanced treatment formulated to regenerate and intensely hydrate the delicate area around the eyes. Enriched with retinal, a stable form of vitamin A, it promotes cell renewal, effectively combating wrinkles, swelling and signs of tiredness. Its light and silky texture absorbs quickly, giving an immediate sensation of freshness and relief. Thanks to hydrating and soothing ingredients of natural origin, this serum protects the skin from environmental damage, improving elasticity and luminosity. Ideal for those who want a younger, radiant and rested look, it represents a complete and delicate solution for the daily treatment of the eye area.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702292760,"sku":"bravivafragbtswsympg2612726","price":22.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719906072.jpg?v=1784561366"},{"product_id":"beauty-of-joseon-set-regalo-kit-discovery-siero-hanbang-4-x-10-ml","title":"Beauty of joseon Gift set Kit Discovery Hanbang Serum 4 x 10 ml","description":"\u003cp\u003eThe Hanbang Serum Discovery Kit Gift Set by Beauty of Joseon includes four vials of 10 ml each, designed to offer a complete and personalized skincare experience. Formulated with traditional Korean ingredients inspired by Hanbang medicine, these serums combine natural extracts, such as ginseng and fermented grains, to improve skin elasticity, hydration and luminosity. Each serum works in synergy to counteract the signs of aging, even out the complexion and give a radiant and youthful appearance. Ideal for those who want to experiment diverse beauty solutions, and as a refined gift for those who appreciate natural and innovative facial care. An excellent choice to regenerate and enhance the skin in a delicate and effective way.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702325528,"sku":"brabtswsympf2612712","price":33.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718719938840.jpg?v=1784472001"},{"product_id":"beauty-of-joseon-balsamo-detergente-radiance-100-ml","title":"Beauty of joseon Radiance Cleansing Balm 100ml","description":"\u003cp\u003eThe Radiance Cleansing Balm by Beauty of Joseon, in 100 ml format, it represents the perfect ally for a deep and delicate facial cleansing. Enriched with high-quality natural ingredients inspired by Korean tradition, this product effectively removes make-up and impurities, giving a luminous and smooth complexion. Its innovative formula transforms the balm into a silky oil upon contact with the skin, facilitating soft cleansing without drying. Ideal for all skin types, especially dull or stressed skin, it helps improve skin texture and restore natural balance. Choose Beauty of Joseon Radiance cleansing balm means relying on a beauty ritual that combines effectiveness and daily well-being.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702391064,"sku":"frabrasgargvivabtswsympg2612733","price":21.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720004376.jpg?v=1784472001"},{"product_id":"beauty-of-joseon-siero-cutaneo-lenitivo-te-verde-pantenolo-30-ml","title":"Beauty of joseon Soothing Skin Serum Green Tea + Panthenol 30 ml","description":"\u003cp\u003eThe soothing skin serum Beauty of Joseon Green T + Panthenol 30ml a highly effective treatment formulated to calm and hydrate sensitive or irritated skin. Enriched with green tea extract, known for its antioxidant and anti-inflammatory properties, it promotes cell renewal and protects the skin from external agents. Panthenol, a key component of the formula, helps repair the skin barrier, ensuring deep and long-lasting hydration. The light and rapidly absorbed texture leaves the skin fresh, soft and visibly brighter. Perfect for those looking for a delicate but high-performance treatment, this serum combines tradition and innovation for a balanced and regenerated complexion.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702423832,"sku":"frabtswbrasvivasympg2612739","price":20.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720037144.jpg?v=1784447468"},{"product_id":"beauty-of-joseon-protective-mating-stick-spf-50-artemisia-camilia-matte-stick-solare-18-g","title":"Beauty of joseon Protective mating stick SPF 50 Artemisia + Camilia (Matte Solar Stick) 18 g","description":"\u003cp\u003eThe Beauty of Joseon Protective Mating Stick SPF 50 an innovative sunscreen in 18 g stick format, ideal for protecting the skin from damage caused by UV rays. Enriched with Artemisia and Camellia, two powerful natural ingredients with strong soothing and antioxidant power, this product guarantees high broad-spectrum protection, protecting the skin from irritation and redness. The light and mattifying formula ensures a matt effect, perfect for combination and oily skin, avoiding the shiny effect typical of traditional sun creams. Easy to apply and practical to always carry with you©, the Beauty of Joseon Protective Mating Stick is the ideal solution for those who want effective sun protection without sacrificing comfort and a feeling of fresh, dry skin throughout the day.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702489368,"sku":"btssympbrasg2612729","price":22.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720102680.jpg?v=1784494057"},{"product_id":"beauty-of-joseon-maschera-viso-idratante-e-lenitiva-centella-asiatica-25-ml","title":"Beauty of joseon Centella Asiatica Moisturizing and Soothing Face Mask 25ml","description":"\u003cp\u003eThe hydrating and soothing face mask Beauty of Joseon with Centella Asiatica, 25 ml, combines Korean tradition with high quality natural ingredients to give the skin deep hydration and an immediate calming effect. Ideal for sensitive and stressed skin, this mask promotes the skin regeneration process, reducing redness and irritation thanks to the anti-inflammatory properties of Centella Asiatica. The lightweight, refreshing formula leaves skin soft, supple and revitalized, improving its overall appearance. Perfect for a quick and delicate treatment, an essential ally for maintaining balanced and luminous skin, improving daily comfort and well-being in a natural way.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702587672,"sku":"brafragbtswvivag2612724","price":3.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720200984_6f8313c2-512f-4cf2-bce6-9e558c7b5b40.jpg?v=1784561366"},{"product_id":"beauty-of-joseon-gel-viso-idratante-red-bean-water-gel-100-ml","title":"Beauty of joseon Red Bean hydrating facial gel (Water Gel) 100 ml","description":"\u003cp\u003eThe Beauty of Joseon Red Bean hydrating facial gel (Water Gel) 100 ml an innovative treatment that combines tradition and innovation for luminous and hydrated skin. Formulated with red bean extract, known for its antioxidant and nourishing properties, this light, rapidly absorbing gel penetrates deeply, ensuring long-lasting hydration without a sticky effect. Ideal for all skin types, it helps improve skin elasticity, soothes and regenerates the epidermis, giving a fresh and healthy appearance. Perfect as a base for make-up or for daily skincare, the Water Gel by Beauty of Joseon combines natural and traditional Korean ingredients for a unique and authentic beauty experience.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702620440,"sku":"frasympbrasvivabtswg2612741","price":22.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720233752.jpg?v=1784494057"},{"product_id":"beauty-of-joseon-siero-cutaneo-illuminante-riso-alfa-arbutina-30-ml","title":"Beauty of joseon Rice + Alpha Arbutin Illuminating Skin Serum 30 ml","description":"\u003cp\u003eThe illuminating skin serum Beauty of Joseon Rice + Alfa Arbutin 30 ml an advanced skincare treatment that combines tradition and innovation. Enriched with rice extract, known for its nourishing and soothing properties, and Alpha Arbutin, a powerful naturally derived lightening agent, this serum works effectively to even out skin tone and reduce discolouration. Its lightweight, fast-absorbing formulation penetrates deeply, giving the skin a radiant glow and a smoother appearance. Ideal for all skin types, it helps to combat dark spots and signs of tiredness, enhancing the natural beauty of the face with a regenerating and rejuvenating effect. Perfect for those who want a more uniform complexion and a healthy, long-lasting glow.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702653208,"sku":"btsbrasfragvivasympg2612728","price":21.48,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720266520.jpg?v=1784479111"},{"product_id":"beauty-of-joseon-maschera-rinfrescante-con-argilla-di-fagioli-rossi-pori-140-ml","title":"Beauty of joseon Refreshing Mask with Red Bean Clay (Pores) 140 ml","description":"\u003cp\u003eThe refreshing mask with Red Bean Clay by Beauty of Joseon  an innovative skincare treatment, ideal for those who want to deeply purify the skin and minimize enlarged pores. Formulated with traditional Korean natural ingredients, this 140ml mask combines the absorbent properties of clay with the antioxidant properties of red beans, giving a sensation of freshness and intense cleansing. Thanks to its creamy texture, it acts delicately by eliminating impurities and excess sebum, visibly improving the skin texture and promoting a smoother and brighter appearance. Perfect for combination and oily skin, it represents a precious ally for an effective and pleasant weekly treatment.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702817048,"sku":"frabrasbtswvivag2612740","price":23.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720364824.jpg?v=1784479111"},{"product_id":"beauty-of-joseon-siero-cutaneo-rigenerativo-ginseng-lumaca-mucin-revive-30-ml","title":"Beauty of joseon Regenerative Skin Serum Ginseng + Snail Mucin (Revive) 30 ml","description":"\u003cp\u003eThe regenerative skin serum Beauty of Joseon Ginseng + Snail Mucin (Revive) 30 ml an innovative treatment that combines the antioxidant properties of Korean ginseng with the regenerating action of snail mucopolysaccharide. This light, rapidly absorbed formula promotes cell regeneration, improves skin elasticity and gives a luminous and smooth appearance. Ideal for tired skin marked by stress or premature aging, the serum helps to visibly reduce wrinkles and dark spots, evening out the complexion. Thanks to the combined action of traditional natural ingredients and its delicate texture, Revive is perfect for those looking for an effective and regenerating treatment, capable of enhancing natural beauty in an authentic and long-lasting way.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702849816,"sku":"frabtswbrasvivasympgargg2612738","price":19.57,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720397592.jpg?v=1784479111"},{"product_id":"beauty-of-joseon-siero-protettivo-per-la-pelle-spf-50-ginseng-solare-50-ml","title":"Beauty of joseon Skin Protective Serum SPF 50+ Ginseng (Sun) 50 ml","description":"\u003cp\u003eThe SPF 50+ protective serum from Beauty of Joseon It effectively combines advanced sun protection and skin care thanks to the regenerating action of ginseng. Formulated with natural ingredients and antioxidants, it protects against damage caused by UVA and UVB rays, preventing premature aging and keeping the skin hydrated and luminous. The light and non-sticky texture absorbs quickly, making it also ideal as a daily make-up base. This product stands out for the combination of high sun protection and revitalizing properties, giving freshness and tone to the skin. Perfect for those looking for a multifunctional solution that defends and enhances natural beauty in every season. 50 ml bottle, practical and convenient to always carry with you.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702882584,"sku":"bravivafragsympbtswg2612727","price":28.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720430360.jpg?v=1784561366"},{"product_id":"beauty-of-joseon-siero-cutaneo-illuminante-centella-vita-c-30-ml","title":"Beauty of joseon Centella + Vita C Illuminating Skin Serum 30ml","description":"\u003cp\u003eThe illuminating skin serum Beauty of Joseon Centella + Vita C 30 ml combines the soothing power of Centella Asiatica with the brightening and antioxidant action of Vitamin C, for visibly brighter and more uniform skin. This light and rapidly absorbed formula promotes cell renewal, reduces signs of tiredness and stimulates collagen production, improving skin elasticity and texture. Ideal for all skin types, even the most sensitive, the serum helps to combat dark spots and protect against environmental damage. Thanks to the combination of traditional natural ingredients and innovative technology, Beauty of Joseon offers an effective treatment that enhances the natural luminosity of the face.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":49987702948120,"sku":"frabtswsympvivag2612743","price":18.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9718720495896.jpg?v=1784479111"},{"product_id":"siero-beauty-of-joseon-glow-propoli-niacinamide-30ml","title":"Serum Beauty of Joseon Glow: Propolis + Niacinamide 30ml","description":"\u003cp\u003eThe Serum Beauty of Joseon Glow: Propolis + Niacinamide 30ml an innovative treatment that combines the regenerating power of propolis with the illuminating effectiveness of niacinamide. Ideal for evening out the complexion and giving immediate radiance, this light serum promotes cell renewal, attenuates imperfections and reduces redness, leaving the skin visibly brighter and more compact. The delicate formula is suitable for all skin types, even the most sensitive, ensuring deep hydration without weighing it down. Enriched with natural ingredients, it ensures an antioxidant and soothing action, helping to protect the skin from daily stress. Perfect as a make-up base or daily treatment, it represents an ideal choice for those who want a radiant and healthy complexion.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":50068571226392,"sku":"fravivabtswbrasgargsympg2612734","price":20.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9746424529176.jpg?v=1784479138"},{"product_id":"beauty-of-joseon-sollievo-riso-solare-probiotici-50ml","title":"Beauty of Joseon Solar Rice Relief + Probiotics 50ml","description":"\u003cp\u003eBeauty of Joseon Sollievo Solar Rice + Probiotics 50ml an innovative facial sunscreen formulated to offer effective protection against UVA and UVB rays, while keeping the skin hydrated and glowing. Enriched with rice extracts, known for its soothing and antioxidant properties, and probiotics that promote the balance of the skin flora, this product helps improve the skin's natural barrier. The light and non-greasy texture absorbs quickly, leaving a fresh and comfortable sensation, ideal even for sensitive skin. Perfect for daily use, it prevents the signs of skin aging and reduces redness and irritation, giving a uniform and radiant complexion. A precious ally for high-performance sun protection and visibly healthier skin.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":50068571259160,"sku":"fravivabtswsympbrasg2612742","price":21.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9746424561944.jpg?v=1784479138"},{"product_id":"beauty-of-joseon-detergente-rinfrescante-prugna-verde-100-ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003eThe Beauty of Joseon Green Plum Refreshing Cleanser 100 ml, a delicate and natural treatment for daily facial cleansing. 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An essential product for those looking for effective and skin-friendly skincare.\u003c\/p\u003e","brand":"Beauty of joseon","offers":[{"title":"Default Title","offer_id":50068571291928,"sku":"frabrasbtswvivasympg2612737","price":15.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/0907\/4456\/files\/sup_9746424594712.jpg?v=1784479138"},{"product_id":"beauty-of-joseon-gel-peeling-ai-fiori-di-albicocca-100ml","title":"Beauty of joseon Apricot Blossom Peeling Gel - 100ml","description":"\u003cp\u003eThe Apricot Blossom Peeling Gel by Beauty of Joseon  an innovative 100 ml exfoliant that combines tradition and technology for luminous and regenerated skin. Enriched with natural apricot flower extracts, this delicate gel removes dead cells without attacking the epidermis, promoting cell renewal and improving skin texture. Its light and hydrating formula deeply nourishes, giving a smoothing effect and an even complexion. 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Its light and hydrating texture helps to rebalance the skin, reducing redness and irritation without weighing it down. Perfect as an intermediate step in the beauty routine, it prepares the skin for the absorption of subsequent treatments, improving its effectiveness and comfort. 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The oily texture transforms into a soft emulsion on contact with water, leaving the skin fresh, hydrated and luminous. Perfect for all skin types, especially sensitive and dull skin, this cleanser promotes a revitalized appearance and optimal cleansing. 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